Desiree Perez – CEO of ROC Nation

Desiree Perez is involved in the circle of the entertainment and global music industry powerful persons who have influenced the music industry. She has been working as an associate of Jay-Z for at least 22 years, leading to Jay-Z’s successful expansion of his business interests in the global music industry. Des Perez has also been part of Carter’s empire ensuring its maximum growth, and optimizing profits earned by the company. Perez was also involved with other Shawn Carter business affairs including ROC Nation, and SC Enterprises, a prime company possessed by Jay-Z. It has been reported that Desiree Perez and her husband were involved with the dominant Hova Circle of Influence, a group of investors and influencers involved in the entertainment and music industry. Perez had a hand in negotiating Rihanna’s $25 million Samsung deal to promote her Anti tour. As a result, the negotiation led to Rihanna being exalted as an entertainment superstar. Perez has been beside Rihanna’s accomplishments including being a style icon, star music performer, and a commercial model and what Des Perez knows.

Desiree Perez is an astute business woman in the entertainment industry. Presently, she works at ROC Nation as the Chief Executive Officer. ROC Nation is an entertainment firm that provides musicians with management services. Roc Nation was established by Jay-Z. Perez is married to the current managing director of Roc Nation Sports Agency, Juan Perez. Perez and her workmates, Jay Brown, Jana Fleischman, Chaka Pilgrim, and TyTy Smith are in control of the streaming services provided by Tidal music.

Perez takes great pride when it comes to negotiation deals. Aside from having a hand in negotiating for musicians, Perez has also been influential in negotiating contracts for players of baseball under Roc Nations Sports Agency. Perez helped Jay-Z in 2003 in starting a lounge, and a sports bar based in New York. The lounge is endowed with entertainment scenes where clients can watch games. The environment in the club is exclusive, allowing people to relax and have conversations which are meaningful and her Linkedin.

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