The Brazilian banking sector has experienced massive growth in recent years, and Luiz Carlos Trabuco Cappi is one of the major contributors to this growth. Luiz Carlos Trabuco Cappi commands a lot of respect at Bradesco and the general banking industry because of his dedicated service to the bank for four decades.
He is the current president and CEO of Bradesco where he continues to demonstrate his exemplary leadership skills. Bradesco is one of the most popular brands in the Brazilian banking industry. Apart from banking, Bradesco insurance also offers insurance services to its clients. Bradesco is the second largest financial institution in Brazil in terms of market share. Luiz Carlos Trabuco Cappi has vast experience in banking operations but specializes in marketing and personal pensions.
Most political and business leaders in Brazil use Bradesco’s services, and this has always provided Luiz Carlos Trabuco Cappi with numerous opportunities to interact with the country’s most influential personalities. As one of the top leaders at the bank, he has over the years facilitated high profile credit and financial operations. In addition, he is one of the most reliable authorities that are regularly cited by popular business newspapers and magazines in Brazil. Luiz Carlos Trabuco Cappi is often consulted by the Brazilian government when it comes to formulation and development of various financial policies that affect the financial sector. His vast experience in marketing and personal pensions makes him one of the top consultants in the sector.
As mentioned earlier, Bradesco is considered as a market leader in banking and insurance because of its exemplary services. It is among the oldest banks in the country and has been able to establish other business segments over the last seven decades. Luiz Carlos Trabuco Cappi joined the bank four decades ago and managed to rise through the ranks to become the bank’s president and CEO. He was the most obvious candidate for appointment as the company’s president because of his familiarity with Bradesco’s organizational culture and daily operations.
His outstanding performance in the previous positions he held at the company led to his appointment as Bradesco’s president and CEO. Luiz’s commitment to duty and desire to move Bradesco to the next level are some of the reasons why he continues to excel in his current roles. As the head of Bradesco Seguros, he managed to increase the bank’s market share by 2% and lead the company to a 9% increase in profitability.
Luiz Carlos Trabuco Cappi was born 65 years ago in Amador Aguirre, Marilia. He has a unique personality that makes him different from other conventional bankers. However, Luiz Carlos Trabuco Cappi is an excellent professional that is always committed to duty. The other interesting thing about Luiz Carlos Trabuco Cappi is that he never studied conventional courses for bankers like; finance, engineering, economics, commerce, and accounting. He studied philosophy and socio-psychology at the Sao Paulo University for his undergraduate and postgraduate degrees respectively.
Luiz Carlos Trabuco Cappi worked for the bank’s Marilia branch for two years when he first joined the organization in 1969. He was later transferred to Sao Paulo to work at the Head Office where he has remained until now. In 1984, Luiz Carlos Trabuco Cappi was appointed to become the head of Bradesco’s marketing department because of his exemplary skills in marketing. He had worked for the company for close to two decades before he was appointed to head the marketing department at the bank. Luiz Carlos Trabuco Cappi has over the years earned a lot of promotions because of his visionary approach to issues. He is still instrumental in the bank’s current and future success.